Tuesday, Jun. 18, 2019

We might best be described as small business entrepreneurs who want to promote PEACE in the marketplace

By Juan Pisani · September 20, 2015

THE PEACE STORE <span>&copy;  </span>


PEACE has been subjugated by a people who feel such lofty aspirations in today’s aggressive society appear to be but an illusion. In fact, the notion of PEACE may be finding a profound moment in history, as winner take all characteristics are yielding threats to humanity.

In seeking to erect a site devoted to PEACE, news, views, shopping and actionable wear, our suspicions that the online market for PEACE was slim became apparent. It takes quite a search to find broad discussions about a topic so fundamental to our survival.

There are numerous contexts for looking at PEACE, but let’s start with the reality that we seem to be always at war, with a lopsided budget aimed at the arming military and security forces at home. The axiom of we get what we pay for comes to mind. American’s, particularly our younger generations, have been left to believe that patriotism is only about aggression and that somehow to work for PEACE is radical. History would say nothing could be further from the truth. So, hopefully the definitions above help to place in context a meaning for PEACE and rationale for this site.

While romantics may drift back to a time of PEACE and LOVE memorialized with Hollywood images of psychedelic trips, PEACE has been at the root of most religious teachings, holiday celebrations, and aspirational pronouncements – lofty ideals rarely practiced. So, we must ask ourselves, what can PEACE be today in a world of robust consumerism and world conflict? To answer such a question may be too ambitious, so we are recommending that demonstrate PEACE by being aware and through practicing best examples of peaceful coexistence. Along the way, we will offer a space for news, views, and displaying your belief that PEACE is worth the effort.

Transparency Statement

Many might ask, what is THE PEACE STORE? Simply put, it is a place that connects PEACE themed items with consumers in boutique stores located in Key West and online. We might best be described as small business entrepreneurs who want to promote PEACE in the marketplace. Our inspiration for starting the online PEACE marketplace came from having a strong response to PEACE items in our funky Key West store and finding it necessary to close one of our store in Provincetown, Mass. because big box competition and pricing have made it very difficult for mom and pop shops to survive the mega marketing prowess of large corporations.

What the proprietors believe:
• PEACE is honorable and worth the effort.
• We are constantly at war and it is counterintuitive to life, liberty and the pursuit of happiness.
• U.S. spending on combating violence, terrorism and the militarization of our police and peace keeping forces has diminished the Nation’s ability to pay for PEACE, educate our children, care for the needy, provide for a healthy society and allow small businesses an opportunity for community entrepreneurship.
• We live in a violent, aggressive and competitive society where war and greed have become sport.
• Our world will destroy itself unless we build a counter consumer movement focused on PEACE. Similar to democracy taking hold in the USSR because of consumer trends, we can put PEACE in the scope of consumers to counter threats of eating up Mothers Earth’s capacity to naturally produce for her people and her future.

As small businesspeople, we realize that knowing the system helps us change the system. A large segment of America wants to believe in the American Dream, but may not know how big forces move against their individualism and interests. --- banks, big box stores, suppliers of goods and services who make their profits by manipulating democracy for greed. We have had many progressive moments in U.S. history and moving back to concepts of individual freedoms and true representative democracy from the grasps of a no holds barred consumer democracy is critical for a world spinning out of control.

THE PEACE STORE raises the level of satire and commentary, allowing us to wear products to display our activism and intent to deny violence, hatred, racism, sexism, classism, homophobia, ageism and xenophobia, among other intolerances which divide people.

America’s obsession with false prophets is alarming and our business background in advertising has taught us that we have moved into an era of macro deception and falsehoods – say and do anything for a profit. Fear sells war. Lives are patterned after fictional entertainment like lifestyles of the rich and famous. Religious devotion is misinterpreted by a cast of agents parading as disciples of god for profit and power. Those who question society’s right to use up Earth’s bounty are ostracized and given the stigma of acting un-American. Our kids are fed a steady diet of advertising and led to emulate media and sports celebrities whose open book lives leave much to be desired. A pause for relief is in the offing and we will play our part by focusing our business on PEACE.

Finally, we applaud the many enterprises who have taken the risk to sell PEACE items in their shops for years. It is their commitment and those who fly a peace flag, wear a shirt or button, recycle their waste, conserve their water and look at those who are different as equals in a human race that make a daily difference. Seek them out and support them.

Enjoy our little online store at www.thepeacestore.net and follow our blog at www.thepeacemanblog.com.

Send tokens of PEACE and gifts to friends and strangers alike and know that we will do our best to match your loyalty with fair prices and good service. PEACE,

Recent Comments

1 Comment


Preston Kendall wrote 5 months ago

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